Officina Farmaceutica di Santa Maria Novella

“Blooming in Paradise” work of art by Felice Limosani, artistically reinterprets the legacy of Officina Profumo-Farmaceutica di Santa Maria Novella, which for over 800 years has represented an incomparable cultural heritage. The installation is conceived as a “heavenly” environment in constant bloom, meant to be experienced with one's senses. The public will be completely immersed in the enchantment of the lights, paired with an evocative soundtrack and enlivened by a suspended fragrance. The artist hence comments its creation: “The idea comes from the title, which evokes a sense of flowering in a sublime dimension. Flowering doesn't just mean to blossom, but figuratively it represents regeneration, growth, renewal. My visual metaphor does not refer to a theological or spiritual paradise but rather to a paradisiacal, harmonious and idyllic dimension. The combination of the two concepts bring us to the magnificence of nature, to our role in caring for and preserving it, and to the indissoluble bond that unites humanity to the kingdom of flowers, without which biodiversity and life would be compromised”.